For any inquries

or information:


Head Office Bangkok:

502 Amarin Plaza 18th Floor

Ploenchit Road, Pathumwan

Bangkok, Thailand 10330

Ms. Suwanthip Chaisumret

General Manager

Office Tel. +66 2256 9545 to 46

Office Fax. +66 2256 9547




Empire Asia Group (“EAG”) is a leading financial advisory and private investment company established in the Year 2000 with business interests and active projects in several business sectors and spanning the Asia Pacific and the Middle East.

The company operates on two separate but interrelated levels.  On one level, it provides strategic insight, financial engineering and corporate advice to its client companies as a specialist consulting company.  On the other level, it actively participates in the investment and operations of the business units that it helps to create, adding tangible inputs to the management to help increase revenues, profitability and shareholder value.  EAG has also created several subsidiary companies in selected jurisdictions around the world and with key partners and affiliates to further optimize its business objectives.  

With more than 35 years of business experience from around the world, the principals of EAG, led by Mr. Pairoj Piempongsant, have distinguished themselves in the fields of sports rights management, football club acquisitions, associated real estate development, conventional & alternative energy (solar, biomass, LED lighting, etc.) and in general trade & investment.  EAG’s offices are located in Bangkok, Thailand and London, UK, with representatives in Beijing, Singapore, Kuala Lumpur, Jakarta and Dubai.

Today EAG’s primary strength comes from its strategic focus and expertise in the world of international football and especially the English Football Association (FA) through its equity investment in Reading Football Club (RFC), including its facilitating sponsorships (and worldwide distribution relationships) with Carabao Energy Drink (InterCarabao), as well as with Thai International Airways and the “Amazing Thailand” brand under the Tourist Authority of Thailand. This focus has been made possible due to EAG’s exceptional network of world-renowned investors, private companies, financial institutions and government entities that it collaborates with in Europe, the GCC, China and ASEAN.  This focus has given rise to the firm’s outstanding leadership and participation in several high-profile transactions in UK football, including Manchester City FC, Leicester City FC, Sheffield Wednesday FC and most recently Reading FC; and involving classic M&A strategic consulting, post-acquisition project expansion & financing and securing long term sponsorship arrangements with major brands. By employing this “total business” approach and execution principle to its assignments and investments, EAG seeks always to achieve the vitally important first-in advantage in strategic markets, speedy & highest returns on investment and rapid share price appreciation for its clients and investment partners.

Primary Activities of the Empire Asia Group

  1. •Strategic Partnering with Leading Entities in China, ASEAN & GCC

  2. •Capital Raising (equity private placement, debt and project financing)

  3. •Greenfield Project Creation and Pre-investment Business Plans

  4. •Corporate Mergers, Acquisitions, Disposals and Restructuring

  5. •Financial and Operational Due Diligence and Research

  6. •Project and Business Valuations and Financial Modeling

  7. •Deal Structuring and General Corporate Advisory Services

Keys to Success: Having the Right Partners and Achieving Our Long-term Goals with the Right Vision and Mission Statements